The "ribbon radiator shell" was an effort to make the hood look longer, was applied across most Mopar lines except those Dodge models that were still being integrated into the corporate structure. Chrysler Art & Color had only been instituted in mid-1928, I suspect it might have been one of their first styling contributions. I don't recall Dietrich as having had styling influence on their production cars, only supplying the custom bodies for Imperial. The public wasn't crazy about the 'ribbon' shell, thought it made the front look weak and insubstantial. Fortuantely, someone at Briggs/LeBaron promoted the over-the-cowl, full-length hood paired with a full-depth, styled radiator shell. No doubt the Jordan Speedway Model Z influenced that concept. How ironic, if one wanted that latest 1932 style, one had to go to the Plymouth-DeSoto dealer to get it even before it was given to production Chryslers. Well, except for those who could afford a LeBaron Custom Imperial CL...