Nice video. I have yet to drive a Rivian yet, but they peak my interest. I appreciate the design choices for the interior. Overall it looks sleek. The two screens appear more helpful than busy. And the UI looks cleaner as well. These design choices could be what helps Rivian form a customer base to compete with Tesla.
With my Tesla Model 3, I am constantly annoyed having to navigate the main screen while driving. I'll need to make a quick setting adjustment and I find myself having to dig through menus, which cover important information as I drive. Something like the direct in front screen could be enticing to a new buyer.
Design decisions alone may not be enough for Rivian to truly compete with Tesla's dominance (charging network is a big deal), but it could be a way for them to stand out to customers. They can provide what Tesla lacks. Rivian could be quite appealing to those who don't appreciate Tesla's current trend of being as minimal as possible.